GAIA&GINO, The Essence of Design
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GAIA&GINO, The Essence of Design
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“Our products often take up to two years to make. It is a collaborative process with designers where we share ideas and stories,” says Gaye Cevikel, the indomitable founder of GAIA&GINO.

The luxury Turkish design brand was founded in 2004 and has made waves in the global design world for a roster of top international designers. Its roll call includes Andrée Putman, Jaime Hayon, Nendo, Arik Levy, Noé Duchaufour-Lawrance and Karim Rashid and the firm counts MoMA and the Musée des Arts Decoratifs in Paris among its clients.

 

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Gaye Cevikel
Courtesy GAIA & GINO
 

A versatile product line that includes everything from vases, candle-holders and even dog-bowls – the brand is named after her pet Labrador Gino – has become celebrated for both exquisite workmanship and a punchy and playful aesthetic. Items such as Arik Levy’s Mistic, a sculptural candleholder and vase made up of several entwined Pyrex arms have given GAIA&GINO a reputation for pushing design boundaries.

Cevikel explains, “Mistic is an icon and a design classic that is a mixture of mysticism and an organic plant form. When we created it, nobody had ever done a luxury design product with Pyrex, it was so complicated to make.” The upper part of Jaime Hayon’s sought after Grid vase for example, is made up of steel rods that are each made by hand and take over 10 days to make.

Since its launch, GAIA&GINO has also been pivotal in thrusting Turkey into the international design spotlight. Cevikel states, “I wanted to create a unique and contemporary Turkish design language that wasn’t just about imitating old Ottoman forms but interpreted elements of my culture and used them in a subtle way.” Launched this April at the Salone di Mobile, the serigraphic print on the mouth-blown “1001 lamps” collection designed by Jürgen Mayer H references Turkish calligraphy and is a great example of GAIA&GINO’s roots.

Despite an adventurous approach to embracing new technology and materials, Cevikel’s heart is also rooted in championing true craftsmanship. Each product in the GAIA & GINO stable is the result of a painstaking production process that involves revisions of countless prototypes. This dedication to craft is why 2013 saw Cevikel partner with Czech glass manufacturer Verreum. “Czech glass blowers are very famous and their skills date back to the 12th century, it was perfect as I needed production back up,” says Cevikel whose next demanding challenge is her hope to produce most of next year’s collection in red glass, a colour that is notoriously difficult to execute in crystal. Cevikel however, is more than ready for the challenge.

Gaye Cevikel was Esensual Living’s guide to Istanbul,

 

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