CHIC COUNTRY LIVING WITH ALEXANDRE TURPAULT
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CHIC COUNTRY LIVING WITH ALEXANDRE TURPAULT
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When it comes to home comforts, no country dwelling would be complete sans fresh, natural linens for the bed, bath and dining rooms—the way it used to be. The go-to fibre for centuries, as one of the world’s oldest fabrics, linen’s key characteristics include breathability, durability, insulation and softness, not forgetting its anti-bacterial and moisture absorbing properties, which all aid a good night’s sleep. With its luminous, light-reflecting qualities, a great linen bed set can transform a bedroom.

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Courtesy of Alexandre Turpault
 

Classic white styles work beautifully against wood floors and floral wallpapers, but a host of modern options also exist, with bold stripes of colour or quirky prints adding character to a room. When it comes to choosing the right brand, quality is everything. Cue Alexandre Turpault, which since the mid-nineteenth century has been honing its expertise in the domain, as a specialist in luxury household linens. The company’s refined and classic style, going from its Venise bed linen range in pure linen weft with delicate trims to the Essential organic cotton towel line in a quiet rainbow of pastels, suits every mood, be it traditional or contemporary.

Despite his entrepreneurial, visionary nature, even the house’s namesake founder would have had a hard time predicting just how successful the company would become. Turpault’s mission, when he launched the firm in 1847 in Cholet (a centre for linen weaving and manufacturing since the 17th century), located in France’s Maine-et-Loire department, was to create large workshops where a specialized workforce—including dyers, weavers, sewers and embroiderer—could be assembled under one roof.

He was the first to bring in mechanization, with weaving machines activated by steam energy, and was a marketing genius, masterminding the world’s first ever big scale home textile promotion—dubbed “the month of white”—held at Paris department store Le Bon Marché. The upscale Left Bank institution to this day continues the tradition each January. By the turn of the 20th century, the company boasted over 3,000 employees, bagging a number of prestigious prizes and commissions, such as the exclusive outfitting of the legendary “Normandy” liner with its home linens in the 1930s.

 

The legacy lives on under the firm’s new owners (since 1999), the Vanderschooten group, based in the Lys Valley, near Lille in Northern France. The family-owned company also boasts a rich textile industry heritage. As a supplier to a number of luxury houses (Hermès, Chanel, Nina Ricci and Baccarat, to name but a few), elite private contracts—be they for super yachts, private jets or residential—have included commissions for French presidents, the royal family of Morocco and the royal households of Bahrain, Quatar and the UAE. A constellation of actors, singers and artists, including Demi Moore, Catherine Deneuve and Sting also own Alexandre Turpault linens.

As a gold standard reference for a host of major interior designers from Philippe Starck to Jacques Garcia, the house also supplies a range of 3 Michelin starred restaurants, including Pierre Gagnaire and Maison Troisgros, 5-star hotels, such as Le Cheval Blanc in Courchevel and Les Airelles in Megève, and luxury boutique hotels like Blakes in London, Mama Shelter in Paris, and the Manapany in Saint-Barths. It’s a client list that speaks for itself, but then again, anyone who has slipped between a set of Alexandre Turpault linen bed sheets on a winter’s night or balmy summer’s eve will know that nothing else compares.

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Courtesy of Alexandre Turpault
 

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